In the last few years we've seen a major surge in women-led sex toy companies. And it's about time. It's important to have sexual wellness products that are created by those with vulvas, because it's very difficult to invent effective toys for a body part that you don't have.
The tech industry may be notoriously male-dominated, but an increasing number of sex tech and femtech companies are led by women. At the same time, the way we define, think about, and have sex are constantly evolving—and women are at the forefront of this evolution. It makes sense: Who better understands what works for women than us?
We found that there were no handheld sex toys that delivered a penetrating motion. After more than 20 years in the aerospace manufacturing business, we decided it would be much more fun to develop our own product line in the adult pleasure industry. There was a clear gap in what present-day sex toy businesses where offering.
Takeaway: Check out these five women-run companies that are ensuring the market has something for everyone. But, until recently, the industry like so many others was largely dominated by men. Dildos and vibrators designed for women were marketed with pornographic imagery more likely to appeal to straight men, and the designs were based largely on what male executives assumed women wanted. But that is changing.
Every product is independently selected by obsessive editors. Almost any sex toy you might have in your bedside dresser right now, from a high-design vibrator to a decidedly non-vibrating dildocan become a couples sex toy. All you have to do is add another person to the mix — and if you are interested in using more toys with your partner, experimenting with the toys and vibrators you already own and know and probably love together is a great place to start.
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So you probably need a closet full of vibrators too. The only bad thing about sex-toy shopping is that there are a lot of options. At less than 60 bucks, this simple and straightforward vibe from OhMiBod packs a lotta punch.
Anyone who's shopped for a sex toy knows that searching for a safe, beautiful, well-designed toy can sometimes mean wading through a sea of products plagued by off-putting marketing, questionable safety, or both. But quality sex tech is out there, and some of the most exciting offerings come from women working to make the industry more approachable. Fine, who holds a masters degree in clinical psychology from Columbia University, tells Mashable she met Lieberman, a mechanical engineer and MIT alum, in June upon learning that each had separately planned to start her own sex toy company.